About SolarBPO
Built by trades, for trades. We help Australian solar & battery retailers grow with design engineering, CRM & automations, AI agents, appointment setting, and virtual admin.
Meet Denny Honen — Founder & Director
Denny Honen
Lead Generator since 1994 • Solar since 2005
- CEC Accredited Solar PV Design Engineer
- Home Energy Efficiency Auditor
- Diploma of Business (Marketing)
Denny has spent two decades at the intersection of solar engineering, sales process design, and revenue operations. He founded SolarBPO to give independent installers enterprise-grade capability without enterprise overheads.
He also leads or contributes to aligned ventures that strengthen the ecosystem:
- Honen Outsourced Marketing — sales & marketing BPO for trades
- DaveCRM — AU Solar & Battery CRM Snapshot
- Jousto — energy comparison & savings
This mix of technical accreditation, field experience, and systems thinking underpins the way SolarBPO designs, sells, and delivers results for retailers.
Our Mission & Vision
Empower independent Australian solar companies with systems, skills, and support to compete and scale—sustainably.
A high-performing network of local solar professionals delivering exceptional outcomes for Australian homes and businesses.
What we do
OpenSolar/Pylon engineered designs up to 39.9 kWp with quote options and revisions.
Learn more →Unified inbox, unlimited calendars, automation—start free and scale.
Learn more →Phone & chat agents trained on AU products, STCs, rebates—bookings 24/7.
Learn more →3–5 qualified site inspections/day with funnels, nurture, AI & calendars.
Learn more →STCs, scheduling, stock, payments, bookkeeping, warranty & CS.
Learn more →Who we serve
Independent, locally owned solar retailers, EPCs, and installers with a growth mindset. We help small teams punch above their weight with disciplined processes and automation.
Protected territories for members—50 km in regional areas and 30 km in metro zones—to avoid competing with other SolarBPO clients in your market.
Our values
Do the right thing—transparent pricing, clear comms, and accountable delivery.
Engineer quality into every design, process, and customer interaction.
Work as one team with installers, ops, and vendors to remove friction.
Our journey
Groundwork in lead generation and local marketing for trades.
Solar industry operations: design, quoting, and sales systems.
Scaled playbooks for independent installers; repeatable pipelines.
SolarBPO launch: AI agents, CRM snapshots, virtual admin, and engineered design services.
Ready to take your business to the next level?
Book a free assessment—review your funnel, ops, and install capacity, then map a plan.
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