About SolarBPO

Built by Trades, For Trades — with 20+ years of hands-on solar industry expertise.

Meet Denny Honen — Founder & Director

Denny Honen

Founder & Director

Denny has been at the forefront of Australia's solar industry since 2005, combining deep technical expertise with business acumen and marketing innovation. His qualifications include CEC Solar Design Accreditation, Accredited Home Energy Assessor certification, and a Diploma in Business with a Marketing major.

As the founder and director of multiple successful ventures, Denny leads:

Honen Outsourced Marketing — Strategic marketing solutions
DaveCRM — Solar industry CRM platform
Jousto — Energy comparison platform

This unique combination of technical skill, business acumen, and marketing expertise forms the foundation of SolarBPO's comprehensive approach to supporting independent solar installers across Australia.

Our Mission & Vision

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Our Mission

To empower independent Australian solar installers with the tools, systems, and community they need to grow, scale, and succeed.

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Our Vision

A unified, high-performing network of independent solar professionals delivering exceptional quality and value to Australian households and businesses.

Who We Serve

SolarBPO is specifically designed for independent, locally owned solar companies with a growth mindset. We partner with ambitious installers who want to compete effectively with larger corporations while maintaining their independence and local focus.

Geographic Exclusivity: Our members enjoy protected territories with 50km exclusivity in regional areas and 30km in metropolitan zones, ensuring you're not competing with other SolarBPO members in your market.

Our Values

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Integrity

Always acting in the best interests of our members and their customers, building trust through transparency and honest communication.

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Excellence

Delivering high-quality solutions that meet and exceed industry standards, ensuring our members can compete at the highest level.

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Collaboration

Fostering a supportive community where members share knowledge, support each other, and grow together through collective success.

Why Choose SolarBPO

Our "Built by Trades, For Trades" ethos means we understand the real challenges facing independent solar installers. With over 20 years of industry experience, we provide access to enterprise-grade systems, procurement advantages, and marketing expertise that would typically be out of reach for smaller operators.

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