Subcontracting keeps crews busy, but it rarely builds Enterprise Value.
Most installers get stuck in the "subbie trap"—relying on larger retailers for work. This means low margins, no control over the customer relationship, and no business asset to sell later.
Subcontracting vs. Direct Retail
| Strategic Area | Subcontracting | SolarBPO Partner |
|---|---|---|
| Gross Margin | Low (Flat fee per job) | High (Retail margin profit) |
| Business Ownership | Limited (Subbie role) | Full (Retailer status) |
| Sales & Design Team | None needed | Managed by SolarBPO |
| Customer Relationship | None | Direct & Long-term |
| Lead Generation | Relies on prime contractor | Independent & Managed |
| Enterprise Value | Minimal | Building an Asset |
The Full-Stack Sales Machine
We provide everything you need to operate as a high-performance solar retailer, without the overhead and complexity of hiring your own team.
Lead Generation
Custom campaigns designed to drive high-intent residential solar and battery enquiries.
- Paid Media Management
- Organic Strategy
- Regional Targeting
Appointment Setting
Rapid qualification and booking by specialists who understand the Australian energy market.
- Speed to Lead
- Script Optimization
- CRM Integration
Design & Proposals
Proposal-ready solar and battery designs overseen by accredited PV designers.
- PVSyst/Aurora/Nearmap
- Battery Sizing
- Compliance Check
Remote Sales
Native-English consultants who present, follow up, and close sales subject to site inspection.
- Native-English Team
- Objection Handling
- High Conversion
From Installer to Retailer — Simplified.
SolarBPO acts as your invisible back-office growth engine. We handle the complex sales and design work, then hand over a "ready to install" job to your team.
Installer Control
Even though we manage the sales process, you remain the local expert and retain control over:
- Customer Contract
- Final Site Inspection
- Compliance Sign-off
- Warranty & Service
Lead Generation
SolarBPO ManagesWe drive high-intent residential solar and battery enquiries via tailored campaigns.
Qualification
SolarBPO ManagesOur native-English specialists qualify homeowners and set high-value appointments.
Design & Proposal
SolarBPO ManagesWe prepare PV designs and proposals overseen by accredited design experts.
Sales Presentation
SolarBPO ManagesRemote consultants present the value and close the sale subject to site inspection.
Site Inspection
Installer ManagesYour team visits the home to verify measurements and technical requirements.
Installation
Installer ManagesThe project is handed over to your crew for SAA-compliant delivery.
Who We Help
Tailored growth solutions for Australian electrical and solar professionals.
1-Crew Installers
Escape the subcontracting trap and start winning your own high-margin direct retail work.
Key Goals
- Increase Job Margins
- Own the Customer
- Build Brand Value
Regional Installers
Dominate your local market with managed digital presence and remote sales support.
Key Goals
- Market Dominance
- Reduced Travel Time
- Local Authority
Growing Companies
Scale from 3 to 10+ crews without the overhead of building an in-house sales department.
Key Goals
- Scalable Sales
- Operational Efficiency
- Managed Growth
Deep Industry Authority
Built by energy industry veterans who understand the Australian market.
Denny Honen
Founder, SolarBPO
"My mission is to help Australian solar installers bridge the gap between being subcontractors and becoming profitable direct-to-consumer retailers."
Native-English Solar Specialists Who Actually Understand Energy
Unlike traditional offshore call centres, SolarBPO uses native-English solar sales specialists who understand Australian customers, energy bills, rebates and the way homeowners buy solar.
Native-English
Consultants from Australia, NZ, UK, South Africa and similar markets.
Trained Experts
Deep knowledge across solar, battery, HVAC and energy efficiency.